I had always shown an aptitude to take photos and make videos, had a good sense of aesthetics, therefore they believed in my abilities to become a content creator.

Also, I was quite outspoken about my passion for sustainability and always sharing knowledge on this topic among my circle.

At first, I didn’t want to put too much pressure on myself as it can be a mechanism that kills my inspiration. I decided to do something fun and light, without any expectations. But quickly, it became a big part of my life, and I never stopped wanting to progress and evolve. Video editing is fascinating, there’s so much you can do today – it became a challenge, the challenge to always produce better content.

With DBT, I met so many amazing people and experienced so many different adventures. The craziest so far was visiting a chicken slaughterhouse.

We have found one very nice quote on your site, from Julien Vidal: “Changing your world is changing the world.” Do you think that every one of us can contribute to a more sustainable world? 

Julien Vidal is one of my favorite sustainability author, I’m currently reading his last book “2030 Glorieuses” and an article will be out on the website soon. He always includes the most inspirational quotes in his essays.

To circle back to your question, I find it amusing when people say that building a more sustainable future is the responsibility of industries, of politics, of CEO’s and so on; as if they were artificial entities.

Industries are built and led by humans, responding to the demands of other humans.

Politics are drafted and led by humans, they respond to the lobby of industries and sometimes the pressure of communities.

CEO’s and guys like Elon Musk are also humans. All these people have the same basic human needs, families, friends, loved ones, feelings, success, failures etc.

No matter how you look at it, the situation we are currently in is solely the result of human activity. Therefore, if we got ourselves in this situation, only us can tip the scales. 

To sum up, the answer to your question is yes, absolutely, everyone can do something – what is going to differ is the scale. The more power of influence, time and financial means you have, the bigger the potential of positive impact and responsibility to take action.

During your “Don’t be trashy” swap, what change in your life has brought you the most pleasure? 

DBT gave me the opportunity to discover a ton of local brands, therefore I’d say the biggest positive impact in my life since starting this project is toward circular economy and local consumption.

Geneva is a small town, but when you don’t take time to stay informed about regional actors and concepts, it can easily seem like not much is going on, when in reality, there’s a ton of sustainable options within our reach.

Why should all businesses embrace sustainability?

Aside from being an absolute necessity for our planet, the biodiversity as well as humans, sustainability presents a lot of financial benefits for businesses.

One of the central threads of sustainability is to consume less, therefore, for a business this translates to cost saving. If you use less energy, less paper, less stationary, less water and so on – well, on the long term, you will save money – plain and simple.

Sometimes, a sustainable choice can require an important investment at first, for example installing solar panels. But once your solar panels are up and running, the energy from the sun is F-R-E-E.  

Therefore, from an ethics, marketing and financial point of view, sustainability is a definite win-win-win opportunity for businesses.