In this insightful interview, Zurich-based entrepreneur Virginie Tsang-Tung shares the inspiration behind Eclairée Glitters, a brand that seamlessly combines creativity, empowerment, and sustainability. She discusses how her passion for beauty and innovation shaped her vision, while also highlighting the brand’s commitment to eco-friendly practices and empowering women.

What inspired you to create Eclairée Glitters, and how did your passion for beauty and self-expression shape the vision behind the brand?

⁠I have often thought about an ecological brand that really values nature and innovation at the same time. Over the past few years I have come into contact with a lot of people in the entertainment industry, so I thought about having a product line that combines all of these aspects.

Empowerment seems to be at the heart of Eclairée Glitters. How does your brand support and empower women and how do your products help them feel more confident and creative?

Our products are loose powders that can be set with shea butter or body oil. They can be used as eye shadow, highlighter on the body or in the hair. This leaves a lot of room for creativity. Wearing glitter is also about accentuating beauty, being provocative, being confident, having fun and still being yourself.

Building a business has its challenges. Can you share how you have overcome some of these obstacles to keep moving forward?

I have always loved challenges, just trying to solve one problem after another with priorities and trying to stay as informed as possible. I also enjoy meeting new people and opening up new landscapes of opportunity.

What advice would you give to women who are thinking about starting their own business but feel unsure, to help them take that first step?

I would perhaps say to make a list of the things that make you feel insecure and try to work on them one by one. It is also important to say that the start will not be perfect anyway and there will probably be things that do not work or fail, but the improvement will be there in any case.

How can someone express themselves with Eclairée Glitters products?

The scope for creativity is very wide. It can be used in small or large quantities on the body, face, nails or hair, depending on the desired effect. It can be used in soaps and candles. Our glitters are also suitable for children over 3 years old. We update our Instagram page regularly and encourage you to visit our page for more inspirational ideas.

Sustainability is becoming a key focus for many brands today. How does Eclairée Glitters prioritise sustainability in its products, production and packaging, while still maintaining the creativity and quality that makes your brand unique?

Sustainability is key to our brand. The glitters are based on natural materials and are fully biodegradable, while maintaining the visual aspect of traditional glitters. When they are rinsed off, they return to nature with no negative impact. We love the phrase “from nature back to nature” because we think it fits the brand perfectly. The jar is made of glass, which is recyclable, and the lid is made of natural cork, which is biodegradable. The packaging is sealed to guarantee first use. The amount of product is small so that everything can be used.